My Sessions
View full schedule 18 March 2020
Workshop 4: The digital marketing strategy behind the success of Hugo Girard’s B.A.S.E. program
13 h 15 min - 13 h 50 min 514ABC
Marketing Creativity Innovation 
Owner and founder
Hugo Girard Nutrition
It is during his years as a police officer that Hugo Girard’s strongman career really took off. After winning all Canada’s Strongest Man competition from 1999 to 2004, the North America’s Strongest Man competition in 2000-2001, World Muscle Power Championships in Scotland in 1999-2000 and in Canada in 2002-2003-2004, he was also among the finalists for The World’s Strongest Man competition from 1998 to 2003. In 2002, he fulfilled his lifelong dream by winning the title of world champion in the IFSA World Strongman Super Series.
For several years now, Hugo has been promoting his favourite sport by giving lectures on the benefits of training and by being the owner of the HugoGym in Saint-Jean-sur-Richelieu.
With the B.A.S.E. program, now he wants to share his knowledge with Quebecers to help them get back into shape and get healthy.