Commerce de détail Développement d’affaires Customer loyalty

Workshop 2 – Customer loyalty: designing a program that generates engagement

516C 17 March 2020 13 h 20 min - 13 h 55 min

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Andréanne Rondeau

Presentation in French

Customers are no longer as loyal as they used to be. The competition is fierce and it is no longer enough to attract customers: you have to know how to retain them. In this context, the implementation of a thoughtful and solid relational program can prove to be a useful tool for your business. In this conference, we take a fresh look at loyalty programs.